Why this matters
Main Street is our heart and our identity. People pay a lot of money to go to Disneyland to experience Main Street U.S.A., while we get to experience the real thing every day. So, it’s important that we do everything we possibly can to ensure its success.
How I’d fix it
Make it easy to open a business on Main Street. Main Street is built out. No new parking is coming. So requiring a new shop to supply parking that Main Street has no room for, or to pay the city instead, is just an unnecessary burden on our shops. Both requirements should be removed.
Make it easier to hold street events. Install removable bollards on Main Street to reduce the hassle and cost of holding street events.
Turn the development across the river into Main Street customers. Love it or hate it, when all the development across the river is finished, we are going to have thousands of new neighbors. That’s thousands of potential Main Street customers, but we need them to get here without their cars. Long Beach currently has a bike share program that stops at the city line. If elected, I would explore a partnership with Long Beach to let the bikes in, with docking stations strategically placed adjacent to Main Street to ensure the bikes end up where they’re supposed to and not on the sidewalk. That’ll give our new neighbors a way to get to Main Street without adding to traffic or taking up parking.
Simplify sidewalk permits for shops. The process for a business to get a permit from the city to put out tables or merchandise racks on the sidewalk is immensely overcomplicated. As I mentioned at the Planning Commission meeting when this was first proposed, the process should be as simple as paying a fee, signing an agreement and following the rules.
Modernize the Main Street Specific Plan. It’s the plan that governs everything on Main Street, and it’s out of date. It was written in the 1990s and has only been patched piecemeal since. It’s time for a full review.
Give Main Street properties more ways to earn, so shops don’t carry it all. Rents are high on Main Street, and on many parcels a single shop is carrying the whole property by itself. I would work with both the property owners and the shops to see how the city could encourage building housing on parcels that have room for it in the back. Building housing gives a parcel a secondary source of income, with the added benefit of more customers for Main Street. When a parcel earns from housing too, the shop’s rent no longer has to cover the whole property.
Finish the Local Coastal Program. Seal Beach should be able to make its own decisions about Main Street, but right now the Coastal Commission has the final say. We need to finish our Local Coastal Program so the final say belongs to us.